Seminars & Workshops

Branding your Business 101: Techniques and Strategies
A two-day seminar detailing what a "brand" is, how it works and why building your brand is important to your bottom line. Held at the beautifully renovated Courtyard Columbia Downtown at USC on April 10th and 11th.

Who needs to attend?
For companies and businesses, non-profit organizations, local government officials interested in increasing the reputation, image, perceived value, and brand awareness of your product, service or community.

What participants will receive?
Participants will know how to create and use brand identity to create a compelling story for their business, product, service or community.

Seminar Topics

Fair and Balanced
Master the skills that get positive news coverage on a shoestring. Your message or story may be just the thing a reporter is waiting for.

Point and Click Marketing
Creating an online image from design to execution that touts your brand and keeps customers coming back for more.

The Skinny on Maximizing your Advertising Dollars
Create an ad plan that creates more visibility for less dollars.

Branding, Enhancing your Mirror Image
Develop the tools for creating and increasing your brand. Learn what works to build, improve and repair your image.

Session Instructors:

  • Debbie Clary, Millennium Marketing
  • Jeff Champion, Champion Communications
  • Ken Lemon, Bureau Chief, WSOC – TV 9
  • Donna Huie-Brooks, Media Momentum

With the Keynote Address delivered by the nationally known motivational speaker Kenston Giffin of Dream Builders Communications, Inc. "If Better is Possible, Good is No Longer an Option!"

Registration

A small price to pay : 2-day Seminar : April 10th and 11th
Early registration: $375 ($325 for a 2nd representative from the same company) Act Now! The early registration deadline is January 15th!
Late registration: $435 ($415 for the 2nd representative from the same company) for those signing up between January 16th and March 15th.

Costs include the networking reception, Friday afternoon reception, Saturday banquet, facility parking and all seminar materials.

To find out more and to register for this Seminar, click here!